10 Seconds, that’s all you have to grab their attention….
You will never get a second chance to make a first impression!
Some stats show 80% of people that watch a video ad remember it, and 47% actually take action.
Video is one of the biggest drivers of Internet traffic today, and with social media spreading the content around faster than ever before, a startup would be mad not to ignore these two great strategies to build their user base and strengthen their brand.
That’s why X Media Lab are running this event, a master class featuring some of the world’s leading video, social media and mobile professionals.
If you’re not up to speed with “Video+Social”, you better get your skates on, for content
creators, corporate brands, developers and platforms, the opportunities it presents have never been greater.
That’s why Facebook was willing to pay a staggering USD $19 billion for WhatsApp and its 55 employees.
X Media Lab “Video+Social” is the ‘not-to-be-missed’ one-day event that can make the difference between failure and success from a video, social media, and mobile standpoint.
So what exactly is WhatsApp? Simple, it’s Mobile = Video+Social.
Content creators, corporate brands, developers, and platforms are both ever more intertwined and ever more in competition. The opportunities have never been greater or equally more uncertain.
We are in an era where companies with direct links to consumers (think Netflix) are producing thrilling dramas (eg “House of Cards” and “Orange is the New Black”) with ‘all-at-once’ release strategies, compete with ‘constrained publishing’ models (Vine, Snapchat,Twitter, Instagram), and where the ‘third screen’ has now become the first (mobile), oh – and then there’s YouTube.
Want to press pause and get a handle on this?
X Media Lab “Video+Social” – is one-day of high value insights and practical hands-on instructional masterclasses from some of the world’s best “Video + Social” experts, teaching you skills that you can apply to your business, creative project, brand, or career immediately.
This one-day will give you a 360 degree view of all you need to know and bring you completely up to date on how to thrive in a world where online video audiences are expected to double in 2016 and reach 1.5 billion people globally (Cisco).
IF YOU’RE AN ENTREPRENEUR: … you need to be there …
… think online video audiences to double to 1.5 billion people globally by 2016 (Cisco).
CHECK YOUR CO-ORDINATES FOR FRIDAY 28TH MARCH: Then Buy Your Tickets HERE.
CONFIRMED INTERNATIONAL MENTORS:
Corey Bridges – VP Marketing for James Cameron’s CAMERON | PACE Group; Founder of The Multiverse Network; Biz Dev Manager who launched Netflix. (San Francisco); and a personal recruit to pre-IPO Netscape. (San Francisco)
Richard Cardran – One of Hollywood Reporter/Producers Guild of America’s “Digital 50” top media executives and Streaming Magazine’s “Fifty Most Influential People in Streaming”; Eight-time Emmy Award finalist and two-time Emmy Award winner for “Outstanding Achievement in Interactive Television” and “Outstanding Achievement in Media Technology”; Membership Committee, Interactive Media Peer Group, Academy of Television Arts & Sciences; and Board Director, Los Angeles Downtown Arts District. (Los Angeles)
Duane Varan – Chief Research Officer at the Disney Media and Advertising Lab in the USA; Professor and Executive Director of Audience Labs at Murdoch University; Pioneer in new approaches to media research, incorporating biometrics (ElectroDermal Activity, Heart Rate, Eye Gaze, Facial Coding, EEG, reaction time tests, etc.) and experimental design to better isolate the emotional dimensions of audience behaviour. (Perth / Austin)
Samir Bangara – CEO of Shekhar Kapur’s (Elizabeth, The Golden Age) and A.R. Rahman’s (Slumdog Millionaire) online video company Qyuki.com; Formerly Managing Director (Digital) at the Walt Disney Company India; and Former COO of Indiagames – India’s largest online and mobile games company. (Mumbai)
Rachel Dixon – One of Australia’s digital media pioneers; COO of Viocorp – Australia’s leading online video platform; Management strategist for Telstra, Qantas, Singtel, Media Prima, the ABC, Hoyts and the Seven Network; Formerly GM of Massive Interactive and a Senior Executive at Film Australia and Screen Victoria; Rachel has 20 years experience as a film and television producer (Sydney)
Damon Berger – Co-founder and CEO of What’s Trending – the Primetime Emmy-nominated daily, live center of the YouTube universe, bringing audiences the hottest videos and personalities on YouTube Monday to Friday; Formerly Director of Digital Marketing for 20th Century Fox: Avatar, the A-Team, Predators, Wall Street: Money Never Sleeps, and Diary of a Wimpy Kid. (Los Angeles)
How would you like to win a FREE ticket to this amazing event?
1) subscribe to the Startup News Weekly Roundup below, and
2) leave a comment on this article saying what most interests you about this event. Its as simple as that. We will draw the winners on the 19th March 2014. Two tickets to give away.Weekly Newsletter