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Why Innovative Companies Are Embracing Pulse Surveys

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Survey on mobile phone

An employee pulse survey is pretty well self-described; a short, sharp survey of employees that gets a sense of the ‘pulse’ or heartbeat of the team. They are quickly becoming a typical method that many established businesses are either complimenting or replacing their annual employee surveys.

It needn’t be established companies either; startup life can be frantic and fast. Between growth, ironing out bugs, planning product, seeking runway and generating interest, it’s easy to forget that your team is your most important asset.

So why should you adopt pulse surveys? Here are some sobering facts;

Companies with engaged employees outperform those without, by up to 202%

Highly engaged employees are 87% less likely to leave your organization

Rather than the typical annual survey, which can take weeks and huge costs to create, and then distribute and then receive results, often take weeks or months, a pulse survey gets an indication of how employees are feeling right now, and typically reports back within a very short time period of 1-2 days.

The benefits include;

  • Engage your employees frequently
  • Build a stronger culture
  • Ability to act quickly
  • Compare and analyse different groups or teams
  • Connect remote workers

The reaffirmation of values and constant reminder of cultural expectations through clever questioning, means that each pulse survey is working towards making your company culture clearer and more visible.

Overall, pulse surveys are a fantastic measurement of employee engagement, and help create a more positive company culture.

Well-known Perth startup, 6Q, is an interesting pulse survey product – they allow companies to ask six questions of their teams every 1, 2 or 4 weeks. Along with that is their High Fives feature – allowing colleagues to anonymously praise one another for great work.

6Q offers a free no-obligation 25 day trial, which gives you an opportunity to test their features, and see how this form of modern employee surveying can benefit your business.

To find out more about pulse surveys, see this article, Everything you need to know about employee pulse surveys.

Note: This is a sponsored (paid editorial) post. If you’d like to promote something on //Startup News, see our Advertising Opportunities.

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Startup News has been the home of West Australian startup news and events since 2013. We publish several news stories, interviews, tips and events relating to WA startups every week, with over 1,900 articles in our archives. We also produce the 'Startup West' podcast, and host the 'Hubs (Ecosystem)' database of WA startup programs, places and events.
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