Myn (pronounced “mine”) is a revolutionary Perth-based digital advertising platform launched this month
Founded by Perth-local brothers, Zora Tech have just released their first product to the Australian retail market. MYN, a revolutionary new advertising platform, was launched in April, and is now being used by over 50 users within just 2 weeks of its soft launch
MYN allows you to buy any product you see from within a YouTube video. By clicking on the MYN tag, you’re taken straight to a direct point of sale to buy the products you love within the media you consume, but it doesn’t just stop there. MYN enables:
– Retailers to cut their cost of acquisition, making it easier to target the right buyer to their products, at a rate 5 times cheaper than existing advertising options – unlike current online advertisements, MYN’s click-through ecommerce model only charges when users click on products they’re interested in and looking for.
– Content Creators, Influencers and YouTubers to monetise their media creation by more than 5 times than on existing advertising platforms.
– Consumers of media and Customers of online retail to find exactly what they’re looking for within online content without being targeted by unrelated adverts and a need for adblockers. MYN lets users get involved as active-taggers, allowing the tagging of products within online content to monetise further internet browsing.
100% free-to-use, the MYN platform is accessible via the app in a catalogue form (available on Android and IOS) and Google Chrome extension where tagging of content happens. This allows for mobile, tablet or laptop/desktop use.
Founded by four brothers from Perth, it’s taken eighteen months of hard work and hustle to design, strategise, and build MYN from a simple idea into a new digital platform and business with global potential. Kyle Arnold, one of the founders, explained:
“The idea came about after noticing a product that our favourite character in Suits was wearing. After many unsuccessful Google searches, we couldn’t find any information or a direct point of sale,”
“We knew there should be a better way to discover the products you see everyday on your favourite digital content. So we made MYN. The new digital platform takes consumers of online media to a direct point of sale with a simple click on any product they are interested in. Our unintrusive user interface doesn’t interrupt your browsing, and integrates seamlessly within the content you’re viewing. Only if a consumer wants to find out more or engages with the MYN tag, the product and buy information is displayed. MYN ultimately makes the YouTube experience more enjoyable.”
MYN allows all content creators, no matter their following or viewer base, to monetise their content and ultimately enjoy the YouTube experience for their work to a much greater degree.
Named MYN so you can make it yours, it’s MYN’s aim to democratise all users of YouTube to be able to generate monetised content, tag products they like and advertise and match their products to the perfect buyer – at the core of MYN is its ability to be used by everyone and establish a thriving online community for business and for leisure. Evan Arnold, a founder, said:
“MYN is an industry game changer, set to shake up the online advertising marketplace. Supporting retailers by improving their online digital presence, allowing them to feature in the hottest online content and send real fans to their store first to buy their latest products. Content creators also benefit, being able to monetise their online presence by up to 5 times more than existing advertising methods and the best part is, it’s completely free to sign up and use.”
MYN launched it’s soft trial phase on the 19th of April and enthusiast early adopters are highly valued, with some great prizes on offer – the software released and was ready to use on the same date.