2017 Plus Eight tech accelerator graduate QuizJam has announced a new name, Komo …
Joel Steel, CEO of QuizJam, recently announced a new name for his company – Komo – which came into effect this month.
Also the Hawaiian word for ‘engage’, Joel explained that the new Komo brand reflected the much broader range of digital engagement tools now on offer, while the previous name pigeon holed the company into being a quiz widget.
The company has recently been creating digital engagement campaigns with some of Australia’s biggest brands and publishers including the NBL, Hungry Jacks, Optus, Macquarie Media, Mamamia, Tim Tams, Expedia and many more.
“Komo’s mission is to change the way brands and publishers, connect, engage, advertise and sell to their audiences. We create immersive, digital experiences and our love for being different and always challenging ourselves means that we will always deliver the best possible results for our partners and user experience.” Joel told Startup News.
Joel Steel, Komo
The company’s growth over the past year has been possible due to a $810k seed funding round, expanding the dev, marketing and sales teams. Komo now has a team of 17 spread across the country and internationally.
“The average online display ad click through rate is now less than 0.1% and with the continued increase of the use of ad blockers [means] it’s becoming even harder to get their attention.
“As a brand you need to get a deeper understanding as to what your customer/audience wants and deliver them real value before you should even think about asking for something in return. Capture their attention, show them you really care and watch the engagement of your brand exponentially increase.”
Joel Steel
Komo recently launched their digital coupons technology which is being used by the NBL & Hungry Jacks for their ‘Free burger’ fan engagement activation and Optus for the distribution of their discounts and giveaway for their Optus Perks programme.
The digital coupons can be gamified, create brand engagement and awareness, launch new products and sampling activations while at the same time being trackable from the initial users’ engagement to point of purchase in store or online.
“The Zoo Republic has been working with QuizJam for the last couple of years and has seen the business and its suite of products grow substantially over this period.
“With the addition of its high performing digital coupons which has been implemented by the Optus Perks programme and its team’s ability to create bespoke engagement and lead generation campaigns, we are excited to see what’s to come in 2019 under the new Komo brand!” said David Lo, CEO of The Zoo Republic.
David Lo
“We are confident that expectations of Komo will not only be met but exceeded and we are excited to continue to show the world the technology we are creating,” said Komo CTO Glenn Morton, CTO.
Accompanying the name change will be a roll out of new branding and the launch of the new website, komo.digital.
Komo also has a pending release of Komo LIVE, a purpose-built fan engagement tool designed to capture the attention of the whole crowd at major sporting events with an exciting and immersive experience.
Komo LIVE is built to allow brands to connect and engage with the whole crowd, at scale, in a 2-minute ‘fan frenzy’. More will be revealed soon, says Joel Steel.
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For more on Komo, visit the company’s new website or watch the video below…
